Welcome to Reality

Big Coal spent billions lobbying politicians on Clean Coal technology in DC to swing votes in their favor. The only problem was that Clean Coal would never be clean or a viable solution to our energy crisis.

With a minimal budget, we needed to tell politicians that Clean Coal is a fictional technology that steers political decision-making in the wrong direction.

So we took over the DC metro station and had unreal creatures endorse an unreal technology. The campaign helped sway political opinion, and a couple of weeks in, Big Coal even called, saying they would cut their spending if we would "Just take this stuff down!"