3nm

Summer break was approaching fast, and Samsung Semiconductor wanted to remind its customers of its groundbreaking 3 Nanometer chip architecture. These groundbreaking chips have a smaller footprint, higher processing power, and run much cooler than other semiconductors.

It was clear what needed to be done to stay top of mind over the break. We launched a swimwear collection made of the same cooling fabric used for the clean suits in the Samsung foundry. Each piece is emblazoned with a small pin of the internal “3nm gang sign” to ensure our customers not only look but also feel cool by the pool.

Samsung Semiconductor. We think small, so you can think big.